Google Ads (formerly Google AdWords) is what people will most likely use to find your business. With over 3.9 billion searches a day, Google retains more than 90% of the market share in comparison to their competitors Microsoft Bing & Yahoo through Google, Google Image, Google Maps, and YouTube.
Did you know? 15% of all searches have never been searched before. This is partly due to searches being posed as questions to devises in your home. Now more than ever we need to start utilizing long-tail keywords to match what people are saying to Amazon’s Alexa or your Google Home. For example, the phase “_____ for me” has grown by 60% in comparisons to the highly used search phrase “_____ near me”.
Google is in constant movement. Google is an ever-evolving system that is learning and changing every single day. Last year alone, Google ran more than 200,000 experiments with their search platform. One thing I always tell my clients is that if I have a performing, well-oiled campaign running, I know it’s about to crash, so I am already building and testing a new campaign ready to go.
A Google Ads campaign strategy should be based on your specific market and advertising budget. A truly effective PPC marketing plan relies heavily on adjusting to the constant changes in Google, competition, and your market.
Here is what I offer:
Expertise In Other Platforms. Besides just Google Ads, I coincidingly run Bing Ads, Facebook Ads, and LinkedIn Ads to enhance the PPC efforts for the campaign.
Certified Expert. I get my Google Ads and Google Analytics certifications yearly, so I am up-to-date with the newest changes for Google services.
100% Transparency & Client Access. Unlike many agencies, my clients have access to their accounts and have continual access to me.
No Long Term Commitment. My pay-per-click management services have a minimum of a 3-month contract. This time frame allows me to optimize your campaigns to show you how they really should be performing.
Already have a running Google Ads account? Get a free audit!
Whether your account is not performing as you had hoped, or you’re just looking to maximize revenue, you can never go wrong with an account audit. I’ll thoroughly review your account for wasted spend and missed opportunities.
Small factors, such as the default settings of Google Ads, can waste hundreds and thousands of your marketing dollars if not correctly immediately.
Actionable Items To Improve Your Google Ads Campaign
Here is some of what I’ll review and offer suggestions on:
Keyword and ad group best practices
Additional keywords to target
How your bidding strategy is really holding up
What is conversion tracking and how it works
Why negative keywords are crucial
The correct process for creating ads and extensions
Quality score standards (could you landing page use improvements?)
The value of A/B testing
How to utilize demographic bid adjustments
Retargeting to attract new and old prospects
After emailing my findings, we will schedule a time to review the information that was found in the audit. It’s time to have some fresh eyes on your campaign to ensure your money is not being wasted with small errors that can cost you thousands.